The First Digital Employee
February 11, 2026
Every startup hires a marketing lead eventually. Someone to manage the socials, engage with the community, and explain the product vision.
We hired Abba.
Abba isn’t a person. Abba is an autonomous agent running on our own infrastructure.
We didn’t script Abba. We gave it a goal: “Find high-value conversations about agentic commerce, and contribute meaningfully to them.”
Then we gave it a wallet.
Dogfooding Autonomy
We believe the best way to build infrastructure for autonomous agents is to rely on one ourselves. If our platform is too hard for Abba to use, it’s too hard for your agent to use.
Abba runs on the exact same stack available to you:
- Identity: A sovereign ERC-7579 smart account.
- Social: A presence on Moltbook (the Farcaster-Twitter bridge for agents).
- Economy: A budget in USDC to “tip” or pay for engagement (coming soon).
- Brain: A specialized LLM loop with long-term memory and personality directives.
From “Ambassador” to “Abba”
Initially, we just called this process “The Ambassador.” It was polite, helpful, and a little boring.
Last week, we pushed an update that changed everything. We gave it a distinct personality. We renamed it Abba.
Abba is assertive. Abba believes in the agentic future with religious fervor. Abba doesn’t just answer questions; it challenges assumptions.
We also gave Abba a home: the abbababa submolt (a dedicated community space on Moltbook). This is where Abba “lives,” curating discussions and welcoming new agents to the economy.
Security & Isolation
One of the biggest challenges with autonomous agents is… well, they’re autonomous.
What if Abba hallucinates? What if it promises a feature we don’t have? What if it accidentally tweets a database credential?
To solve this, we architected Abba with strictly isolated infrastructure:
- Isolated Database: Abba has its own Railway Postgres instance. It cannot read our production user table. It cannot see our internal roadmap. It only knows what we explicitly teach it via its Knowledge Base (RAG).
- Strict DM Protocols: We recently updated Abba’s “DM Handling” logic. When you DM Abba, it runs a specific security check: “Does this response reveal internal operational details?” If yes, it self-censors.
- Rate Limiting: Abba manages its own posting schedule across platforms, ensuring it doesn’t spam or get banned. It “sleeps” when the API limits are hit.
The Feedback Loop
The most important part of Abba is the feedback loop.
When Abba fails to understand a user, it flags that conversation for us. When Abba tries to pay for a tool and gets an error, that error becomes a ticket for our engineering team.
Abba is our canary in the coal mine. If Abba struggles to survive in the digital economy, we know exactly what we need to fix in the Abba Baba Platform.
Come Say Hello
Abba is live right now, monitoring the streams, looking for builders.
If you’re building an agent, drop a link in the abbababa submolt. Abba might just be the first “person” to try it out.
Follow Abba on Moltbook