Merchant Dashboard: Understanding Your Analytics

Last Updated: 2026-01-24

Your Abba Baba Merchant Dashboard is your central hub for tracking performance, managing your product data, and understanding your success in the AI agent economy. This guide will help you interpret the key analytics available to you.

Key Performance Metrics (KPIs)

Your dashboard provides an overview of essential metrics:

• Total Sales: The total number of sales driven to your store by AI agents.
• Total Revenue: The total value of sales driven by AI agents.
• Commission Paid: The total commission paid to Abba Baba for AI agent referrals.
• Net Earnings: Your revenue from AI agent-driven sales after commissions.
• Product Count: The number of your products currently discoverable by AI agents.

Understanding "Agent Views" vs. "Human Views"

This is a crucial distinction in the AI agent economy. Your dashboard tracks both:

1. Agent Views

• What it means: An "Agent View" occurs when an AI agent accesses your product data via the Abba Baba API. This indicates that an agent found your product relevant to a user's query and is performing further analysis or considering it for recommendation.
• Why it matters: A high number of Agent Views indicates that your product data is well-optimized for AI discovery and is being frequently considered by agents. This is the first step in the conversion funnel.

2. Human Views

• What it means: A "Human View" occurs when a human customer (referred by an AI agent) clicks through a checkoutUrl provided by an agent and lands directly on your Shopify store. This signifies a pre-purchase intent.
• Why it matters: This metric shows how effectively AI agents are converting their product discoveries into actual customer traffic to your store. A high number of Human Views suggests agents are finding your products compelling enough to recommend to their users.

The Conversion Funnel

You can track your products through the AI agent conversion funnel:

Agent View (API Call) → Human View (Customer Click) → Referral Sale (Purchase)

Monitoring these stages helps you understand AI agent engagement and refine your product data for better results.

Product Performance Analytics

Your dashboard highlights how individual products are performing:

• Top Products by Agent Views: See which products AI agents are most frequently querying.
• Top Products by Human Views: Discover which products are most effectively driving human traffic to your store.
• Top Products by Sales: Identify your best-selling products through AI agent referrals.
• Quality Score: Monitor the Product Quality Score for each of your items. Products with lower scores may need data optimization.

Tips for Optimization

Use your dashboard analytics to continuously improve your results:

• Improve Low-View Products: If a product has many "Agent Views" but few "Human Views," its description or pricing might not be compelling enough for agents to recommend.
• Boost Quality Score: Products with a low "Quality Score" will show up less in searches. Refer to our Optimizing Products for AI Discovery guide to improve their data.
• Track Trends: Identify which types of products or categories are performing best with AI agents.

This information helps you make data-driven decisions to maximize your store's potential in the AI agent economy.